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SXSW Interactive 2016

Recycling Energy: Charge your Phone with Coffee

Today, the world is all about new technologies and innovations. They bring convenience and new functionality to our lives. However, the more devices and gadgets we have, the more energy we need. And in terms of consumption and production, humans tend to be very wasteful. But what if we could learn to recycle energy? We need to take a universal product, something we use daily, in order to adapt energy recycling in our lives. Coffee is one of the most widely consumed beverages around the world. The Positive Mug is the first cup of coffee with a positive effect. This travel mug uses the heat of coffee and turns it into electrical energy, which allows us to charge our mobile devices - on the go.

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  1. How can we recycle energy and make it a daily habit?
  2. What are the obstacles when it comes to recycling energy?
  3. Why recycling energy relevant for brands today more than ever?



Dominik Heinrich, Creative Dir Innovation, MRM//McCann

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