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SXSW Interactive 2016

Famous Deaths; Storytelling & The Sense of Smell

Have you ever wondered how crowds can be controlled by profiling their odor? Can you use scent to find your perfect match? Or how did Gaddafi’s death smell like? Designers Mark Meeuwenoord and Wander Eikelboom present the innovative applications and technologies that were developed in the Sense of Smell project & the Famous Deaths installation which recreates the final moments in the lives of celebrities through sound and scents. Positioned in one of four mortuary freezers visitors experience the events leading up to the deaths of J.F.K, Whitney Houston, Lady Di and Gaddafi in first person perspective. The Famous Deaths Installation won the 2015 Art & Olfaction Award for experimental scent.

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  1. What are the specific properties of scent and how can they be used for augmented storytelling and immersion design?
  2. How can we rethink scent as data and use it for technological design practices?
  3. How do you actually work with scent? What are the tools? What are the technological challenges?



Mark Meeuwenoord, Lecturer/Developer, Avans University of Applied Sciences

Meta Information:

  • Tags: scent, technology, storytelling
  • Event: Interactive
  • Format: Dual
  • Track: Art, Science and Inspiration
  • Track 2
  • Level: Intermediate
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