SXSW Interactive 2016
Healthy Design: Engaging Patients to Get Results
We are in the middle of a historic shift in health care. As digital health matures, and the industry becomes increasingly focused on the patient and consumer experience, health care companies are confronting a new challenge: design. Omada Health has made product design part of the company’s DNA; CEO Sean Duffy and VP of Product Sean Duffy will discuss the importance of design in digital health, and how well-designed health care products don’t merely ‘look pretty’ – they drive quantifiable improvements in patient outcomes. The pair will use real-world examples to demonstrate that well-designed health care products lead to healthier patients, and lower health care costs.
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Additional Supporting Materials
- How is the health care industry reacting to the rise of digital health, and confronting the challenge of designing for consumer engagement?
- How can well-designed digital health products drive quantifiable improvement in patient outcomes?
- How do health companies balance the need for innovation and design with the empathy and human touch necessary for success?
Adam Brickman, Dir, Crosscut Strategies