SXSW Interactive 2016

Measuring the Value of Your Online Community

Do you manage an online community? Are you faced with the dreaded ROI question? Do your executives not understand the value created by community engagement? Never fear! We will help you understand how to measure your community’s value and answer that ROI question. It’s not a one size fits all approach, so attend this workshop to learn how to select metrics and analyze data to prove your community’s value. We’ll help you think through the key aspects of your unique community value proposition and how to measure it in your current environment using data and tools readily available. You’ll walk away with the foundation to share the ROI your community delivers back to the business.

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Additional Supporting Materials


  1. How do you prove the ROI of your online community?
  2. What are the key metrics / KPIs that you should be measuring?
  3. How do you use the ROI of your community to adjust your investment and plan for the future?


  • Laura Feeney, Manager, PwC
  • Tanya Ferrell, Manager, PwC


Laura Feeney, Manager, PwC

Meta Information:

  • Tags: community, analytics, roi
  • Event: Interactive
  • Format: Workshop
  • Track: Branding and Marketing
  • Track 2
  • Level: Advanced
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