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SXSW Interactive 2016

The Linguistic Secrets Found in Billions of Emoji

Every day, we send almost 6 billion emoji from our smartphones, but what kinds of patterns can you find when you look at all this data together? How do different cultures and nationalities use emoji differently? Are there hidden linguistic patterns in our quickly-dashed-off emoji utterances? Do emoji represent a fundamental shift away from old-fashioned word-based language or a return to a more flexible, pre-modern style of textual communication? We've got billions of data points from people's real emoji use - join us as we share these never-before-seen insights.

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  1. Is there a “grammar” of emoji?
  2. What does our emoji usage say about the way we communicate in this day and age?
  3. What kinds of insights can we learn about different cultures and nationalities from how they use emoji?



Nicky Budd-Thanos, US Mktg Mgr, SwiftKey

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