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SXSW Interactive 2016

Coming 2 U Live: the Future of Streaming & Sports

Some leagues have banned it, while others have embraced it. Fans can’t get enough and want more. Yes we’re talking about live streaming in sports – a hot topic that has catapulted to the forefront of sports conversations with the launch of apps like Meerkat and Periscope. In this session, we will discuss the future of live streaming technology, social media, and how each will change the sports industry landscape. Bringing their hot takes will be Cork Gaines (Business Insider, Sports Editor), Darcy Raymond (Tampa Bay Rays, VP of Branding & Fan Experience), Kash Razzaghi (Fancred, CEO) and Kurt Wagner (Re/code, Social Media Editor). *Live streaming this panel will be permitted and encouraged.

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  1. How is live video changing the landscape for the sports industry?
  2. Can live streaming and traditional broadcasting coexist?
  3. What are the best ways to engage an audience using live streaming technology?



Jennifer Graybeal, Dir of PR & Comms, Fancred

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