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SXSW Interactive 2016

Podcasts Grown Up: Community and Monetization

In 2016, podcasters are building mini-empires. Popular hosts generate millions of downloads per month & find creative ways to monetize their shows. Podcasters are transforming the audio industry, growing authentic & meaningful relationships with their listeners like never seen before.

Podcasting hasn't yet eclipsed radio as the preferred audio medium, but with a future of internet-connected cars and rising global smartphone adoption rate, radio is going to disappear. And the podcasters will be king & queens of audio.

Podcast hosts speak directly into their listeners' earbuds, car speakers, or on computers at work - forming an intimate bond that is unparalleled in any other medium.

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  1. How do podcast hosts find their true fans and grow their niche following?
  2. How do you build an authentic community and monetize your content without selling out?
  3. How can you embrace your personality to grow your audience to stand-out in iTunes and other networks?



Ryan Williams, Founder, Influencer Economy

Meta Information:

  • Tags: podcasts, media, digital
  • Event: Interactive
  • Format: Panel
  • Track: Content and Distribution
  • Level: Advanced
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