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SXSW Interactive 2013

Fair Play: Music Tech Startups and Artists

It’s a complicated new music world for both tech entrepreneurs and artists, one fraught with anachronistic copyright, byzantine royalty structures, and perhaps most importantly, a cultural divide between the two businesses.

Listening to the pundits, the digital music era is either opening amazing new opportunities for artists or destroying whatever value was left for their recordings. Likewise, music tech startups are cast as either enabling artists like never before or taking advantage of them to build companies on the foundation of their music.

What do music tech startups need to be successful, respect musicians’ rights and work best with the artist community? How can artists find value and potential in tech startups by working better with entrepreneurs? With experienced experts bridging both worlds, this panel spans the good and the bad of music tech environment, discussing what startups and artists need to know and looking for the best opportunities to fairly benefit both.

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  1. What are the rules and regulations for use of music that tech startups must follow?
  2. What are the best (and worst) practices for entrepreneurs in dealing with the music community, navigating rights and royalties, and handling permissions?
  3. How can artists best benefit from these new tech startups? What new business models and techniques are available or emerging?
  4. How can startups be more artist friendly without compromising their bottom line?
  5. What needs to change for startups and artists to be more successful and have more opportunity in the digital era?



Doug Freeman, Music Journalist, Austin Chronicle

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Level: Intermediate
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