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SXSW Interactive 2016

Dolla Dolla Billz: Blog Monetization & Disclosure

You don't have to be a Kardashian to monetize your content and social presence, but you do have to be well versed in the FTC requirements regarding disclosure.

As blogging and social media become increasing impactful mediums for news and entertainment, bloggers and social media personalities are working more frequently with brands and sponsors. Those working relationships include various means of compensation and span a growing number of digital platforms, but they all have one thing in common; the nature of the relationship must be disclosed.

Bloggers of all levels are invited to discuss monetization and the impact of (non)disclosure on the integrity of the blogging community.

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  1. What are the requirements for monetization? How do I know when I'm ready to monetize?
  2. What are my options for monetization? How do I select an ad network, connect with sponsors, and build relationships?
  3. What do the FTC disclosure regulations entail? What are my responsibilities? What are my obligations to my readers and the blogging community?



Corrin Foster, Blogger/Mktg Mgr, Greenleaf Book Group LLC

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