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SXSW Interactive 2013

New Domains Have Landed – Now What!?

Hundreds, maybe thousands, of new domain endings will soon join the ones we’re accustomed to like .com and .org. In June we learned which companies are seeking which new extensions. By SXSW some of them will be approved and closer to reality. Learn about how to adjust your domain strategy based on recent developments, how acquiring the best new Top Level Domains (TLDs) will be different from registering domains in the past, and gain insight into the latest news announced weeks or days beforehand from a marketing and legal expert who’s been involved in the launch process.

With 2,000 applications, the most sought-after endings include .app, .home, .art, and .shop. Which are relevant for you? When we find out who gains control of them, what are the implications? How is the battle playing out between Google (100+ applications) and Amazon (75)? How will the process of acquiring domains change? This presentation will dissect the latest news to help you better manage your online presence.

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  1. One of the extensions being pursued is .SUCKS, what the probability of that registry being approved and how much do I need to worry about registering terms defensively?
  2. If I have a trademarked term or brand, should I seek to obtain that term with all of the new registries and how does the new trademark clearinghouse play into my plans?
  3. After new registries are approved and announced for top level domains (TLDs), when will I be able to purchase their second-level domains, and who has the best chances of catching the best of them?
  4. Is there any way to predict which registries might be most valuable or worth a marketing or defensive investment?
  5. What should I know about public vs. private registries and the advantages .BRAND winners will have over competitors?


  • Jeremiah Johnston, General Council, Sedo


Mike Reilly, Account Director, fama PR

Meta Information:

  • Tags: internet
  • Event: Interactive
  • Format: Future15
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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