SXSW Interactive 2016
Royals Twitter - Building a Championship Community
There's something happening in Kansas City. Once a laughing stock of the sports world, their fans were pretty salty. And then, a community started to form. A once contentious baseball club began to embrace their fans and, most importantly, started to win.
A community was built and has now started to flex its muscles. Treating international guests; helping charities; coming together; and wreaking a little bit of havoc, too.
This is a story about baseball, its fans, and a team.
This is a story about Twitter, social media, and sports.
But most of all, this is a story about Midwestern love, community, and the endless opportunities it provides.
Share this idea
- How has Royals Twitter and the fan community gone beyond your typical fan base and how has that evolved?
- What tools have the Royals fan base used to come together as a community?
- What is next? What is next for this community as far as expansion and mission?
- Chris Kamler, Freelance Journalist, Page 3 Network
Chris Kamler, Freelance Journalist, Page 3 Network