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SXSW Interactive 2016

Royals Twitter - Building a Championship Community

There's something happening in Kansas City. Once a laughing stock of the sports world, their fans were pretty salty. And then, a community started to form. A once contentious baseball club began to embrace their fans and, most importantly, started to win.
A community was built and has now started to flex its muscles. Treating international guests; helping charities; coming together; and wreaking a little bit of havoc, too.
This is a story about baseball, its fans, and a team.
This is a story about Twitter, social media, and sports.
But most of all, this is a story about Midwestern love, community, and the endless opportunities it provides.

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  1. How has Royals Twitter and the fan community gone beyond your typical fan base and how has that evolved?
  2. What tools have the Royals fan base used to come together as a community?
  3. What is next? What is next for this community as far as expansion and mission?



Chris Kamler, Freelance Journalist, Page 3 Network

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