SXSW Interactive 2016
Everyone loves a good story. However when it comes to digital marketing, advertisers tend to lead with a “buy now” message, linking to a product page or mobile-app download right away. Is this the most effective approach to digital for direct-marketing campaigns? Or can a blend of storytelling and call-to-action encourage consumers to act? Join Facebook and a panel of advertisers as they discuss the value of storytelling in call-to-action marketing and the role of creative in delivering business results.
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Additional Supporting Materials
- How do I determine which digital creative elements to use (display ad and/or video) to tell the best story for my brand objectives?
- If I am trying to increase brand awareness and drive consumers to act, how would I design a storytelling campaign?
- How do I evaluate the effectiveness of a storytelling campaign for my brand and improve results?
Gabrielle Gibbs, Mktg Comm Mgr, Consumer Insights, Facebook