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SXSW Interactive 2016

Click to "Agree" - The Internet's Biggest Lie

Clicking “Agree” for consent on-line is outdated. In the real world, asking for consent is unusual. I don't ask a barista for consent to get coffee. A barista doesn't ask me for consent to serve me. Social norms enable the barista and I to feel "OK" for specific exchanges. The on-line world is different. People are constantly asked for consent which effectively trains them to click "Agree". Policy makers are starting to codify for consent as if consent is an assumed optimal solution. We can build trust in the Internet and reduce friction by upgrading “Agree” buttons to provide people with a record of what personal information they have shared, but that's only the beginning of our story.

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  1. Internet users trust in services is declining. Is on-line consent for personal information sharing important for users to trust Internet services?
  2. Service providers set their Terms and Conditions, and if you don't like them, tough. Is it possible that users can re-balance this power relationship?
  3. How would a standard Consent Receipt meet the needs of users while addressing the proprieties of business and the requirements of government policy?



Joan Brennan, Exec Dir, Kantara Initiative

Meta Information:

  • Tags: consent, choice, privacy
  • Event: Interactive
  • Format: Panel
  • Track: Intelligent Future
  • Level: Intermediate
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