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SXSW Interactive 2016

The Role of Science and Tech in News Consumption

In this session we will look at the four distinct attributes of communications - technology, human behavior, science and content - and how they increase the visibility and consumption of news and the impact of these changes on companies and journalists alike.

Attendees will walk away with a deeper understanding of the dramatic changes occurring in the communication space as well as useful tactics designed to increase the visibility and success of your company news, within media and consumer audiences alike.

This session is perfect for all news creators including start ups, non-profits, media outlets and Fortune 500 brands.

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  1. What human behavioral changes affect the way consumers interact and engage with your company news and content?
  2. What is the role of mobile in news consumption?
  3. What changes can you make within your communications program to tap into modern consumption trends and increase your message adoption?


  • Serena Ehrlich, Director of Social and Evolving Media, Business Wire


Serena Ehrlich, Director of Social and Evolving Media, Business Wire

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