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SXSW Interactive 2016

The Grand Unifying Theory of Today's Tech Trends

What do today's most disruptive technologies -- the Internet of Things, social media, mobile, wearables, commercial drones, cloud computing and big data -- have in common? This session explores the common link behind these seemingly disparate technologies, a link that closely ties these technologies together -- that link is the unending, ceaseless drive by businesses to collect, store and exploit customer data. In setting out the theory, this session will explore the business and legal consequences arising out of this grand unifying theory of today's tech trends.

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  1. What is the secret hidden link among today's most important IT technologies?
  2. Given this shared link, what are the consequences for consumers and businesses?
  3. Given this shared link, what must every entrepreneur, executive and marketer dealing with these technologies know to avoid legal & reputation risks?



John Delaney, Partner, Morrison & Foerster LLP

Meta Information:

  • Tags: iot, cloud, big data
  • Event: Interactive
  • Format: Solo
  • Track: Branding and Marketing
  • Track 2
  • Level: Advanced
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