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SXSW Interactive 2016

No Instructions: Leveraging the Power of Play

Tinybop, BrainPOP, and Toca Boca create some of the most critically-acclaimed and top-ranked educational apps and tools for children, used in millions of homes and schools around the world. Panelists from each company will reveal the ongoing conversations with the parents/teachers that make up their customer base (as well as within their own organizations) about the importance of designing interactive products that encourage self-directed play & learning in both formal and informal learning environments. Join us to expand this conversation beyond the living room and classroom, and identify key education, design/development, & business decisions affecting interactive producers in all genres.

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Takeaways

  1. How do we involve kids, parents, and teachers in the design process to understand how they would engage with the products?
  2. What can another company learn from us about building trust with parents through the brand’s reliability & engagement with its active users/customers?
  3. What does screen time look like in the older years, and how do we design for different age groups?

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Meta Information:

  • Tags: apps, playful learning, kids
  • Event: Interactive
  • Format: Panel
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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