SXSW Interactive 2013

Solving the Pandora Problem

Pandora is awesome. It is dynamic, it is repeatable and appealing to just about anyone.
Pandora is flawed. It only makes us more like ourselves unless we specifically program it venture out of our comfort zones.
Think about how we discover new things. Some people are explorers and adventurers and they bring ideas to others who benefit. They know what their friends and family are interested in, how they feel, what they buy and what they aspire to and make appropriate recommendations. What if we could automate this process through by aggregating awesome data and bringing people together through means other than classic (yeah it's old school now) "friending"?
Niche consumer apps are popping up left and right forming new graphs that semantically capture frequency and location data around interests, moods, aspirations and commerce that can help us solve this problem.
The data is there to create the most amazing #give2get world! (Yes, I've seen Minority Report. Let's NOT do that)

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  1. How do we present the right content to people who share interesting data?
  2. How do we use content to expand a person's virtual palate instead of making them more like they already are?
  3. How do niche B2C startups present their data in a meaningful way?
  4. Why should we be consumed by natural user interfaces?
  5. What graphs are emerging beyond the social graph?



Schneider Mike, SVP Director, Incubator, allen & gerritsen

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Social and Relationships
  • Track 2
  • Level: Beginning
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