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Creativity is Epidemic: Lessons From Viruses

Creativity is often seen as a light bulb, either on or off, I have it or I don't. When it's off and your job is to apply it, panic strikes and the focuses becomes less on the problem to solve and more on how to get creativity back online. Yet when it's flowing, not many people think of spreading it, or know how to. What if creativity mimicked the patterns of epidemics; is there anything we could learn from viruses to keep it shining bright?
This talk will look at the science gathered on viruses and pandemics to spot insights that will help creativity become the most useful virus ever to replicate and will share insights that will help turning it on when it's needed.

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Sophie Freiermuth, Principal User Experience Consultant, Fortune Cookie

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