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Special Sauce for Social Cause Marketing

10x10, new digital campaign and feature film-in-the-making backed by Intel, is getting out the word that if you educate girls you can change the world. 10x10 is a social action campaign launched by an award-winning team of former ABC News journalists and is poised to make a huge splash this fall.

With so many causes vying for attention in the digital world it is more important than ever to create a more exciting appeal for cause marketing. Making your case requires more than simply presenting the facts. 10x10 leaders and Intel backers share case studies and innovative strategies for increasing your social footprint, mobilizing followers and keeping a cause related integrated marketing campaign exciting and edgy. You'll walk out with real tactics for engagement and measuring success.

Questions

Speakers

Organizer

Lauren Mitte, Director of Global Engagement, 10x10


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