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SXSW Interactive 2013

Animated GIFs and the Art of the Moment(s)

The animated GIF has been called the internet's first native art form. As cultural artifact, as art, as the shared experience of magical moments, the GIF has exploded in the last few years. In this panel we will trace the ever-expanding taxonomy of GIFs and explore the myriad ways people are using them today. We will excavate the history of the GIF, from its early Under Construction days on Geocities, through YTMND and Cyriak, to the orgy of movement and repetition that is today's GIF landscape.

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  1. How do we explain the draw of the GIF? What attracts us to the GIF, what keeps us entranced, and what are the qualities that make a GIF great?
  2. How have the technical limitations of the GIF shaped its use and relevance?
  3. What's the relationship between GIFs and photography? GIFs and video? Will the advent of mobile GIF-making apps galvanize a GIF revolution, as mobile has done for photography and video?
  4. How are do you pronounce "GIF", anyway?!
  5. What's next for the GIF? How will its use shift over the next 5, 10, 20 years?



Drew Beck, UX Designer, Ticketfly

Meta Information:

  • Tags: animation, art
  • Event: Interactive
  • Format: Panel
  • Track: Art and Inspiration
  • Level: Intermediate
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