Omnichannel is Dead - Retail Futures Masterclass
Does the future of retail sit within the storefront? Online? Or are the most interesting spaces those in between? What is the winning retail formula in a connected world?
Amazon was the golden-child of retail. However, a satisfying real-life retail experience is something Amazon can never duplicate. The magic is in designing experiences that truly connect the two spaces, experiences built to maximize the consumers’ enjoyment, elevate innovation and drive premium brand equity.
We look at at the future of the connected retail space, where brands and strategists believe the retail trends are taking us, with examples of success and exploring what it means for brands/retailers around the world.
- Meredith Smith, Senior Consultant, GDR Creative Intelligence
- Grace Sobey, Global Media and Innovations Manager, Unilever
Laura Jordan Bambach, Founder & Creative Partner, Mr President
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