SXSW Interactive 2013
The Other 1%: One Percent for Good
Thanks to the Occupy movement, we all know who “the 1%” are – the wealthiest among us, whose fortunes far exceed those of the other 99%. We’ve come to associate the idea of 1% with affluence, privilege, and even greed.
But there is another 1% in our midst, whose aims are far more charitable: the network of organizations loosely – and somewhat unconsciously – creating a movement of 1% for good.
In the past 15 years, groups like 1% for the Planet, the One Percent Foundation and 1% of Nothing, and companies such as Salesforce.com and Google, have created opportunities for people and institutions to donate one percent of their resources, time, and products, to make the world a better place.
This panel will bring together leaders from some of these organizations to explore for the first time the idea of 1% for good -- what it means, how it has come to fruition, and what its implications are for the future of the social sector.
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Additional Supporting Materials
- Where does the focus on 1% come from and why is it such a common concept in social change?
- How is the idea of contributing 1% applied across these and other organizations?
- How can the notion of 1% for good be used to create broader engagement in social change?
- How has the Occupy movement influence the 1% brand and messaging for these organizations?
- Is 1% too little to be asking of people and companies?
Mike Berkowitz, Co-Founder & CEO, Third Plateau Social Impact Strategies