SXSW Interactive 2013
Journalism for Profit? News Startups Killing It
Yes, journalism can make money. News startups across the U.S. and around the world have cracked this nut and this fast-paced, informative session will show you how. It's about making money, for that is the lifeblood of any business and the true measure of market acceptance for any product. Including news and journalism.
Though the news business is by no means a get-rich-quick scheme, plenty of journalism entrepreneurs have already built successful businesses by harnessing the power of the Internet to serve a new audience.
Journalism has long been considered a public service, more of a calling than a profession. Now it is also a business opportunity. Whenever a lucrative industry goes through disruption, space opens for newcomers to get in on a piece of the action. Investors know this and actively look for markets that have been disrupted, which is why there has been so much outside investment in news businesses since the mid-2000s.
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- How do news startups make money?
- How can media companies emulate successful news startups to build new revenue streams?
- How do journalists balance the quest for profits with the integrity needed to be credible?
- How do you launch a successful news startup?
- Since marketing is key to any successful business, how do successful news startups make this happen?
Mark Briggs, Director of Digital Media, Belo Corp.