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SXSW Interactive 2013

Hacking Human Behavior

We have all been hacked. Our acceptable social behavior has changed and we now stare at pocket sized computers, talk to our cars and get our news from our Facebook feeds.
We are rushing headlong into a world where we will have a dialoge with our refrigerator, have to explain why we need to buy that extra latte to our credit cards, and get text messages from our dog's collar.
As influencers of these nascent systems, we will be creating more of these experiences and will be responsible for hacking human behavior.
This talk will explore the emerging space of the internet of things and examine how human needs can be applied to create meaningful services and products that encourage people to interact more with each other and less with things.

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  1. What is hacking human behavior?
  2. What are the basic human needs technology should (and shouldn't) serve?
  3. As we plunge headlong from the Social Web to the Internet of Things what are the human elements we need to bring in that are authentic and true?
  4. What are some of the companies or services that "hacking human behavior"
  5. Can we make the things we interact with have more meaning and be more like our best friend?


  • Aynne Valencia, Service Design Lead, Fjord


Aynne Valencia, Service Design Lead, Fjord

Meta Information:

  • Tags: innovation
  • Event: Interactive
  • Format: Solo
  • Track: Design and Development
  • Level: Intermediate
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