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SXSW Interactive 2016

Link Tank: Building a Public Policy Super Site

The emergence of different platforms and devices has forever altered the way we consume content. Organizations beyond traditional news sites and digital publishers have had to reimagine how their digital presences, including choices in technology and design, can best engage audiences and maximize content reach.

The Brookings Institution is in the middle of a yearlong development and redesign project to transform its existing site to that of a top news site –– and it’s not easy. In this talk, teams from Brookings and digital agency Alley Interactive will take an honest look at the project near its completion and tell all –– including the good, the bad and the ugly.

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  1. How are we managing stakeholder expectations when stakeholders include world-renowned policy experts and some of the smartest people in the world?
  2. How can we present the occasional uber-wonky policy piece in an engaging and exciting way for a wider audience?
  3. What are the ways to build a site that makes decade-old content as discoverable as today’s?



Amanda Shareghi, Dir of Mktg & Bus Dev, Alley Interactive

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