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SXSW Music 2013

Digital Media/Music in Africa

In recent years numerous hot, new digital musicians, hip-hop artists, and DJs are emerging from across Africa, making a mark on the global music scene. Some are based on the continent some in Europe and North America. They reflect a new generation of socially networked artists who are just as comfortable in the tough neighborhoods of Africa's biggest cities as they are performing at elite nightclubs in London or European music festivals. They blend hip-hop, house, reggae and rock with various local musical traditions from around Africa. Some of the their music addresses prescient issues like political corruption, child soldiers, and HIV/AIDS. Some of it is rhythmic, wild dance music. This panel brings together musicians, DJs, video makers, and producers to discuss why some of the most creative digital music in the world is coming out of Africa and how African artists are working with new media.

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  1. How has digital technology reshaped music on the African continent, specifically in Ghana, Kenya, South Africa, Senegal and Nigeria; and what are the unique ways that digital technologies recording, editing, producing, are used in Africa?
  2. How important are music videos; the music and what kinds of stories do they tell?
  3. What have been the popular styles of music coming out of these African countries in the past ten years?
  4. How are these music and video production monetized? Can a person make a decent living from electronic-based music?
  5. How is social networking and the use of internet technology playing a role in reaching the masses of a continent containing 54 countries and hundreds of languages; and how can these styles of music and video be linked to North American audiences?



Rab Bakari, President, CTO, Mixerpot LLC

Meta Information:

  • Tags: africa
  • Event: Music
  • Format: Panel
  • Track: International
  • Track 2
  • Level:
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