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SXSW Interactive 2016

Brands Bringing The Noise: Consumer Tips From Musi

This panel, moderated by NetBase’s CMO includes global artist and entrepreneur Taylor Hanson and representatives from Pandora and Billboard, represents a cross-section of the music and entertainment industry – and experts who know what’s working, what is not working, and why. They will:
• Discuss which brands are winning, how they’re winning – and how important user-generated content has become.
• Share ways to harness consumer energy and offer actionable insight that will benefit your business and your brand.
• Speak to specific ideas, advice and data-driven approaches that will help marketers not only meet, but also exceed KPIs.

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  • Pernille Bruun-Jensen, CMO, NetBase
  • Taylor Hanson, Co-founder / CEO at Hanson, Hanson / 3CG Records
  • Alex White, Head of Next Big Sound at Pandora, Pandora
  • William Gruger, Associate Director of Charts/ Social & Streaming, Billboard


Pernille Bruun-Jensen, CMO, NetBase

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