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SXSW Interactive 2013

Lean Forward & Back: Social Video Can Have It All

Can great technology and elegant UX solve the problem of how to fully engage audiences with online video while still providing a “lean back” viewing experience? Or are these two modes of experiencing media forever incompatible? Come find out as we look at the case study of OVEE, the Online Video Engagement Experience, a one-of-its-kind social screening platform created by the Independent Television Service in partnership with software development agency, Carbon Five. OVEE was created to meet the challenges of presenting high quality film and television content, and building a unique real-time engagement experience around it for teachers, public television viewers, community organizers and dedicated fans. Meet the lead developer and lead strategist who have committed to this search for the holy grail of online video experiences.

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  1. How can UX design resolve sticky issues related to attention and viewer experience with online video?
  2. How do people want to engage with video content on the web beyond just "chatting" or "commenting?"
  3. How can we have informed and meaningful dialogue online and where does great content fit into that?
  4. What is the best way to approach a development project with multiple stakeholders looking for a silver bullet?
  5. Quantity over quality? Can the quality of user engagement get compromised by too many people?



Matthew Meschery, Director of Digital Initiatives, Independent Television Service

Meta Information:

  • Tags: engagement
  • Event: Interactive
  • Format: Dual
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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