SXSW Interactive 2016

How To Steal Other People's Stuff: A Primer.


You create great digital content (maybe an app, or video) that goes viral. Then someone rips it off. Or maybe someone else created great digital content that you want to "borrow". But where does the law draw the line? How much can you steal (or "borrow") before you do something illegal? Join us as in this highly interactive, entertaining and educational session (which was "standing room only" in SXSW Interactive 2014 and 2015) as we discuss real legal cases involving video games, songs, superheroes and digital content of all sorts, and examine "how close is too close" when copying other people's stuff. The session will be led by Brad Gross, general counsel of the Society of Digital Agencies.

Additional Supporting Materials


  1. We created some really great digital content, and now our competitors are using it. Should we sue?
  2. I love that old song/movie/video game--can we use parts of it in our new mobile app?
  3. I like the look and feel of my competitor's app. I want to make something similar, but not exactly the same thing. How close can I get to theirs?



Bradley Gross, Managing Partner, Law Office of Bradley Gross PA

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