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SXSW Interactive 2016

Thriving on Disruption: Recognize and capitalize

Disruption: as a buzzword it gives “innovation” and “synergy” a run for the money. Yet disruption remains a rich concept: the dividing line between “before” and “after.” It strikes at the heart (and foundations) of our world, seemingly out of nowhere. What if, instead, we could see disruption gathering like clouds on the horizon and identify whether it was a tornado or a blizzard? What would we do differently? John Hagel reveals the patterns that are likely to hit multiple, but not all, markets. He outlines what makes specific markets vulnerable to a pattern so that we can better anticipate where disruption might occur and what responses can help companies turn threats into opportunities.

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  1. Is disruption inevitable in the fast-moving global environment we now occupy, or do we have the ability to see it and shape our response?
  2. Does disruption carry a value judgment? Will it destroy us or make us better?
  3. How can we embrace the challenge of disruption in a way that turns it into opportunity for new growth and renewal?


  • John Hagel, Co-chairman, Center for the Edge, Deloitte


Jodi Gray, Mktg Mgr, Deloitte

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