SXSW Interactive 2016

Magnifying the Moment of Engagement


Today, technology is an essential element in engagement and innovation. But how do you engage audiences who are not tech savvy? What do you do to effectively describe your breakthrough innovations? Fashion is communication: visual storytelling to transfer a brand's DNA and message to audiences has been used in fashion for decades. So, why not apply its methodology to other industry sectors? Learn how to use fashion successfully, together with technology, to visualize innovative concepts to reach clients and partners. Join Sandy and Anina as they take the runway and share 5 growth hacks on magnifying the engagement using case studies and results with audio, visual and tactile arts.

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  1. How can you use growth hacking concepts that make use of audio, visual, and tactile arts to drive engaging, memorable experiences for your audience?
  2. Considering the brain processes visual information 60,000 times faster than text , what is the best way to visually engage your audience?
  3. How do you manage your budget and still keep an entrepreneurial view of your ROI?



Rebecca Michel, Project Mgr, IBM

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