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SXSW Interactive 2013

Big Data For Your Soul

Everyone is talking about big data and the internet of things—but let’s get real, what we really care about is ourselves. As we enter into a new era of data, we have access to unprecedented amounts of quantitative information about that most-beloved subject: us. We can capture behavioral and self-reported data through products that monitor our heart rates, computer activity, television watched, friends interacted with, food consumption and mood. What does it all really mean? How can we use this information to make our lives better?
Some avid quantifiers go beyond measuring themselves and create software like SuperMemo, which uses an algorithm to improve memorization. Through research, interviews with experts and even some concept prototype testing, I will explore this topic. I will draw on my professional experience in digital strategy, user experience and journalism to investigate how we can use data to improve ourselves and where the quantified-self field is going in the future.

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  1. What are the best ways to use the data you can gather about yourself to inspire action toward your goals?
  2. What are the best tools and software for self-quantification and motivation?
  3. When measuring yourself, how can you avoid data overload?
  4. Is it possible to take self evaluation too far, potentially negatively impacting your experience in the world?
  5. What are the next frontiers of self-measurement?



Haven Thompson, Strategist, Razorfish

Meta Information:

  • Tags: data, health
  • Event: Interactive
  • Format: Solo
  • Track: Health and Medicine
  • Level: Advanced
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