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SXSW Interactive 2013

Debating Responsive Design in Healthcare

Responsive Design, the hot topic debate of the mobile community, rages on as the two sides collide in the name of delivering the best mobile experience in healthcare. Not since the browser wars has one topic dominated the web development and marketing community in such a diametrically opposed and heated debate.

Two seasoned experts in the digital healthcare and marketing community, heralding from Ogilvy CommonHealth, take the stage to openly argue the merits and shortcomings of Responsive Design as a viable strategy in the complex world of mobile web development in healthcare.

On the affirmative, Chris Cullman, VP and Digital Strategist, argues the merits of responsive design backed by instances and evidence of what it can offer the mobile healthcare community.

Taking the opposing viewpoint, Matt Balogh, SVP and Director of Technology aims to demonstrate the dangers and pitfalls responsive can have in the complex and highly regulated world of digital healthcare marketing.

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  1. Why is mobile marketing in healthcare different than everything else we do?
  2. What's the current mobile landscape look like in healthcare?
  3. Can responsive design make healthcare more mobile friendly for consumers?
  4. Which features of responsive design are important to healthcare and which can actually make things harder?
  5. Where do you fall on the responsive design debate spectrum?



Matthew Balogh, SVP, Director of Technology, Ogilvy CommonHealth

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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