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I Overthrew My Government... Now What?

Social media’s effectiveness in organizing & facilitating grassroots activism was key to removing dictators throughout the Middle East and North Africa, but what is social media’s role in the aftermath of regime change? How is social media being used to support – or disrupt - budding democracies?
Within 30 days of this panel’s acceptance, a social media analysis will be conducted assessing message effectiveness in several distinct countries that have experienced a democratic revolution in the past two years. The media analysis will examine both pre & post regime change digital media efforts to advance, or disrupt, democratic initiatives. In addition, the panel will conduct interviews with opposition leaders & activist parties & conduct a focus group to assess messaging tactics. Leading campaign strategists & democracy advocates will brief attendees on specific market analysis & conclusions drawn. The panel will tackle specific issues/trends in each of the countries analyzed.




Bruce Fryer, Senior Account Manager, Sanitas International

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