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SXSW Interactive 2013

So You Want To Go Global, Now What?

Young adults ages 18-30 by the South China Sea are crazy about your website/product/subscription service. You’re a hit with middle-aged males in Mumbai. You’ve started a movement in Tel Aviv with your latest release. The international demand is there - so what do you think? Is it time to go global?
For a startup contending with the possibility of overseas expansion, there’s a lot to consider before tackling the beast. International litigation, finding the right personnel, opening & operating a satellite office – but don’t swim for shore just yet. If you’re getting ready to make the big move or hoping to in the near future, hear how Neil Capel, CEO and founder of Sailthru, did it. The native Londoner walks through his experience of taking his New York City based startup out of the States, joined by Sailthru’s VP of Corporate Development & Strategy and full fledged Canadian, Michael Hershfield.

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Additional Supporting Materials


  1. What are the top things to consider when planning international expansion?
  2. How to determine where the best place to take their startup would be?
  3. What are the first steps in preparing for going overseas?
  4. What the most difficulty legalities were, and how they are best dealt with?
  5. What the hidden benefits of going global are.


  • Neil Capel, CEO, Sailthru
  • Michael Hershfield, VP of Corporate Development & Strategy, Sailthru


Kelly Berry, Marketing Manager, Sailthru

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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