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SXSW Interactive 2013

Social Media Command Centers: Give Cities a Voice

In July 2012, Kansas City joined efforts between several organizations and businesses and played “concierge and curator” for incoming visitors for the MLB All-Star Game. We'll dive into the conversation of the modern city as a host for events and the implication that has for social media and tourism. We'll also discuss how social media back channels can be optimized during a specific time and place.

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Takeaways

  1. What is a social media command center (besides a room filled with giant monitors)?
  2. How can a city leverage content created by its residents and tourists to help tell its story?
  3. How can a group take over a conversation already happening through back channels?
  4. How can you connect online buzz with offline actions and bring social conversations to life?
  5. What happens when people stop being polite and start getting real (see also: don't feed the trolls)?

Speakers

Organizer

Laura Watkins, Community and Outreach Manager, Drumroll

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Government and Civic Engagement
  • Level: Advanced
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