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SXSW Interactive 2015

How Technology Colonized Fashion Week

Not so long ago, Fashion Week was an industry-only affair open only to a select group of top-tier editors and buyers. Technology changed all of that. Today, every fashion week from New York to New Delhi has a truly global audience, with participants and attendees providing a 360-degree view of all the stylish fun—including a host of new wearable tech accessories parading down the runways—for followers around the world. Consuming and participating in the fashion week experience via blogs, live-streaming, and social media has become the norm. We'll explore the ways technology has democratized fashion week, the profound effect this shift has had upon both the average person as well as the models, designers, bloggers, and editors at the center of the action, and the changes this tech frenzy has wrought upon the industry overall.

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Takeaways

  1. What kinds of technologies are we seeing at Fashion Week today?
  2. Are some Fashion Weeks more tech-forward than others? Which are most sophisticated when it comes to the adoption of technology?
  3. Why has Instagram emerged as the dominant social platform for documenting Fashion Week and how are brands, models, and consumers making use of other platforms?
  4. How has technology changed the experience of being a Fashion Week participant or attendee—specifically a model?
  5. How has technology changed the experience of being a Fashion Week participant or attendee—specifically a model?

Speakers

Organizer

Sara Wilson, Strategic Partnerships, Fashion & Lifestyle, Facebook/Instagram

Meta Information:

  • Tags: fashion
  • Event: Interactive
  • Format: Panel
  • Track: Fashion, Style and Wearable Technology
  • Level: Intermediate
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