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SXSW Interactive 2013

Does Mobile Advertising Have to Be Social?

Facebook and Twitter have seen the majority of their revenue come from mobile advertising, but does mobile have to be social to drive interest and performance? In this session, we’ll take a look at how two different media companies are approaching mobile content and advertising.
What is it about mobile devices that encourage and inspire users to connect with a brand? Why are mobile users more likely to click and share branded content with their friends as opposed to desktop? And what are the best practices for brands and advertisers to monetize and develop a long-term relationship with their fans and readers on mobile?
Join Jon Steinberg, president at BuzzFeed, and Kristine Welker, chief revenue officer of Hearst Digital, as they share and discuss the leading role of mobile and social advertising through data, research and recent case studies.

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Additional Supporting Materials


  1. What are the key trends in mobile advertising?
  2. Which are the right brands to be advertising via mobile platforms?
  3. What role does mobile have in social interaction?
  4. How are different media companies using mobile to encourage users to interact with their content on social platforms?
  5. What’s the ROI when you integrate mobile and social interactions?


  • Kristine Welker, Chief Revenue Officer, Hearst
  • Jon Steinberg, President, BuzzFeed


Kate Larkin, Partner, Larkin/Volpatt Communications

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Level: Advanced
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