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SXSW Interactive 2015

You Are Everywhere

YOU ARE EVERYWHERE

Marketing can’t seem to stay ahead of the digital game. We struggle daily to catch up with SEO, social media, big data, mobile, and now content marketing. As such, our current marketing infrastructures—organizational hierarchies, leadership values, tools, systems, and metrics—are failing us. Our attempts to be everywhere at once are draining our resources and destroying job satisfaction.

Is it possible to maintain a purposeful, profitable presence everywhere we want to be? Or are we stuck in a death spiral of spreading ourselves too thin over exponentially-increasing channels? If we're going to walk the walk of "customer-centric marketing," how do our organizations need to evolve? And when will our confidence in thoughtful strategy finally overcome our fear of being left behind?

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Takeaways

  1. When your marketing org operates in silos, what does it do to your brand?
  2. If you're under pressure to "be everywhere" online, what does it do to your team and job satisfaction?
  3. Which companies are managing a consistent, customer-centric online presence, and how?
  4. How can our marketing organizational infrastructures shift to wrangle the realities of cross-channel digital content?
  5. What responsibilities must leadership take on to affect real change within their organizations?

Speakers

Organizer

Kristina Halvorson, CEO, Brain Traffic

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Branding and Marketing
  • Level: Intermediate
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