SXSW Interactive 2015

Digital Shopping: Who's Wearing the Pants?

With the growth of online retail, which is projected to jump from $225.5 billion in the U.S. in 2012 to $434.2 billion in 2017 (eMarketer), it’s becoming increasingly difficult to stand out from the noise and give consumers a unique shopping experience. Brands must get creative with their partnerships, analyze and rely on collected customer data and build a completely immersive shopping experience. It’s about maintaining the convenience of shopping anywhere, while advancing beyond the transaction itself. This panel will explore a number of unique digitally-influenced shopping experiences that can augment the brick-and-mortar sales relationship, and impact the bottom line for today’s retailer.

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  1. With Amazon and eBay having pricing locked up, how can you compete?
  2. What you need to do to understand your customer?
  3. How to use data to increase sales and brand affinity?
  4. What are the top social media activities that impact consumer loyalty?
  5. How to determine if your shopping experience is immersive enough to keep consumers coming back?


  • Katy Keim, CMO, Lithium
  • Sarah Elliott , Director of Loyalty Marketing & Development , Lithium
  • Noah Elkin, Executive Editor, eMarketer


Francisca Fanucchi, PR Manager, Lithium

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Branding and Marketing
  • Track 2
  • Level: Beginner
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