Mythbusting: Engineering a Viral Video
No matter how you do the math, there’s no ROI on a video that doesn’t get any views. So you just have to make your video go ‘viral’, right? But counting on a video to go viral effortlessly is not so different from planning your income from the returns of lottery scratch tickets. Virality on YouTube is often misunderstood and myths abound. When a video is engineered properly, it will drive views, amplify content sharing, and turn on widespread community interaction.
In this nuts-and-bolts session the author of Video Marketing for Dummies, the agency behind viral successes like Dollar Shave Club and a CEO at one of the world’s largest banks offer a look behind the scenes of recent video hits. Two short presentations plus a discussion cover the manageable variables of the viral video equation – and the unmanageable ones. The variables discussed include content planning, metadata, seeding, humor, production, community, social, analytics and YouTube management.
Additional Supporting Materials
- Bettina Hein, Founder and CEO, Pixability
- Eduardo Tobon, CEO US Cards and Payments , Sovereign Bank
- John Duffield, SVP, Strategic Accounts, Giant Media
Rob Ciampa, VP Sales & Marketing, Pixability
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