SXSW Interactive 2015
SmART Campaigns: Art & Music Driving Social Change
There is an ever increasing use of various artistic platforms to help market products, ideas and movements. Does the use of art and music make for a more impactful, influential message? How are music and art being used to move the needle on social issues? At what point does star power/artistic presence add or take away from a campaign? Hear from industry leaders who have successfully used art and music to drive social impact.
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Takeaways
- How are art and music being incorporated into marketing campaigns?
- Does the use of art and music make for a more impactful, influential message?
- How are music and art being used to move the needle on social issues?
- At what point does star power/artistic presence add or take away from a campaign?
- What are some examples of successful campaigns using art to drive home a message?
Speakers
- Russell Wallach, President, Live Nation Entertainment, Inc.
- David Katz, Vice President of Global Corporate Responsibility, Viacom
- Clay Hunnicutt, Executive Vice President and General Manager, Clear Channel Media & Entertainment
- Beth Ellard, EVP, Media, The Advertising Council
Organizer
Ashley Menschner, Director of National Accounts, The Advertising Council
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