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SXSW Interactive 2015

SmART Campaigns: Art & Music Driving Social Change

There is an ever increasing use of various artistic platforms to help market products, ideas and movements. Does the use of art and music make for a more impactful, influential message? How are music and art being used to move the needle on social issues? At what point does star power/artistic presence add or take away from a campaign? Hear from industry leaders who have successfully used art and music to drive social impact.

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Takeaways

  1. How are art and music being incorporated into marketing campaigns?
  2. Does the use of art and music make for a more impactful, influential message?
  3. How are music and art being used to move the needle on social issues?
  4. At what point does star power/artistic presence add or take away from a campaign?
  5. What are some examples of successful campaigns using art to drive home a message?

Speakers

Organizer

Ashley Menschner, Director of National Accounts, The Advertising Council

Meta Information:

  • Tags: art, music
  • Event: Interactive
  • Format: Panel
  • Track: Branding and Marketing
  • Track 2
  • Level: Intermediate
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