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Turn Social Marketing "Inside Out”

With over a billion people participating on social media platforms and consumers naming their social circle as their most trusted source of product information, brands can no longer afford to ignore the social space as a customer engagement platform. But the way many companies are approaching social engagement is ineffective, costing them opportunities. Instead of putting together a small social media team to try to drive engagement from the outside in, brands should activate their workforce and customers to serve as advocates from the inside out. In this session, CEO Greg Shove of SocialChorus and marketing leaders from Whole Foods, Eaton, SASI and ReachLocal will provide actionable insights on how to take social media out of the department setting with a new strategy that empowers insiders – including top employees, customers and partners – to tell the brand’s story and engage customers outside the confines of a corporate site.

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