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SXSW Interactive 2013

What the Tech?! BIG Technology for small Business

As the social and mobile worlds continue to grow and evolve, only the most tech-savvy businesses will survive. This can be a daunting concept; however, there are technology solutions that can help boost performance in even the smallest companies. Sonny Ganguly, CMO of WeddingWire Inc., will discuss how small businesses can be prepared for the ever-changing tech trends, and maximize their business. Topics will include the future of social and mobile marketing, how to effectively utilize Search Engine Optimization (SEO) and how to become an expert in social media engagement.

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  1. How can I most effectively use Social Media for my business?
  2. Why do I need a mobile version of my website?
  3. How will SEO help grow my business?
  4. What are the top tools that I can use to maximize business growth for little to no cost?
  5. What's the next big thing in technology trends?


  • Sonny Ganguly, Chief Marketing Officer (CMO), WeddingWire


Sophie Vinograd, Communications Associate, WeddingWire

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Entrepreneurialism and Business
  • Level: Intermediate
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