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SXSW Interactive 2015

How Can YouTube (And Its Creators) Beat TV?

$230 billion is spent on TV advertising worldwide every year, yet one-third of millennials don't watch live TV anymore. Simultaneously, hundreds of thousands of YouTube creators are investing millions of hours creating content that interests the influential 13-34 year old set. Successful brands are figuring out how to uncover, target and engage their audience on YouTube. And it’s paying off. So how can both sides - the creators and the brands - come out on top?

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Takeaways

  1. How and why are brands that prioritize YouTube succeeding?
  2. Why is YouTube a boon for consumers?
  3. Where have all the millennials gone and how to find them?
  4. What's the startup ecosystem forming around YouTube?
  5. Why is YouTube a bigger deal than Facebook, Instagram, Vine and Snapchat?

Speakers

  • Bettina Hein, Founder and CEO, Pixability
  • Lucas Watson, Vice President, Global Brand Solutions & Innovations, Google

Organizer

Alexandra English, Marketing Communications Manager, Pixability

Meta Information:

  • Tags: youtube, video
  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Level: Advanced
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