☰ Sidebar
Voting period for this idea type has passed

SXSW Interactive 2015

How Can YouTube (And Its Creators) Beat TV?

$230 billion is spent on TV advertising worldwide every year, yet one-third of millennials don't watch live TV anymore. Simultaneously, hundreds of thousands of YouTube creators are investing millions of hours creating content that interests the influential 13-34 year old set. Successful brands are figuring out how to uncover, target and engage their audience on YouTube. And it’s paying off. So how can both sides - the creators and the brands - come out on top?

Share this idea

Related Media

Additional Supporting Materials


  1. How and why are brands that prioritize YouTube succeeding?
  2. Why is YouTube a boon for consumers?
  3. Where have all the millennials gone and how to find them?
  4. What's the startup ecosystem forming around YouTube?
  5. Why is YouTube a bigger deal than Facebook, Instagram, Vine and Snapchat?


  • Bettina Hein, Founder and CEO, Pixability
  • Lucas Watson, Vice President, Global Brand Solutions & Innovations, Google


Alexandra English, Marketing Communications Manager, Pixability

Meta Information:

  • Tags: youtube, video
  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Track 2
  • Level: Advanced
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.