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SXSW Music 2015

The Hustlers: Making and Breaking Latin A

Behind every breakout artists and overnight sensation is a hard working promoter. Every day they're hustlin' for sure. Digital technology and social media have changed the landscape for promoters and music artists across all genres. It has become the great equalizer and leveled the playing field in this highly competitive industry. Hear from top industry promoters and executives who's diverse experience will provide a well-rounded point of view about how they have elevated their game using social media and digital tools.

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  1. What is the current state of the Latin Music Industry?
  2. What are the existing barriers or challenges artists, promoters and live event producers face?
  3. How has social media and digital platforms enhanced artist promotion and development in the Latin music industry?
  4. How have digital and social tools been used to elevate festivals and live event experiences?
  5. How can an artist or live event property increase their social currency?



Becky Arreaga, Partner, Mercury Mambo

Meta Information:

  • Event: Music
  • Format: Panel
  • Track: Management
  • Level: Intermediate
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