SXSW Interactive 2015
Reality Check: What it Takes to Get TV Exposure
Every day, Emmy Award winning Digital Lifestyle Expert & TV host Mario Armstrong is bombarded with hundreds of pitches for apps, websites and gadgets hoping to get a shot at national television exposure. But you'd be surprised how many pitches are a complete mess - from grandiose press releases that read like a Russian novel to apps that are barely more than a twinkle in someone's eye.
If you want to have a snowball's chance in getting on TV, you need the whole package: a stellar product, the right pitch, the right timing and the right follow-up. This panel will examine what works -- and what doesn't -- from the perspective of the professionals that actually make it happen: a media personality, PR professional, TV producer & in-house communications director who has secured serious national TV coverage.
This panel will help demystify the process of getting on national TV -- so you can tell whether you're ready for prime-time, and if not, what it's going to take to get there.
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Additional Supporting Materials
- What kinds of pitches get the attention of TV personalities and producers?
- What are PR best practices for pitching for national TV exposure?
- How do TV personalities, PR companies, and TV producers work together to create technology segments for television? What happens behind the scenes that takes a product or service from pitch to the TV?
- At what stage should entrepreneurs pursue national media and TV PR?
- What are the most common mistakes made by entrepreneurs looking for national media exposure?
Katherine Elsasser, Producer, Mario Armstrong Media