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SXSW Interactive 2015

Reality Check: What it Takes to Get TV Exposure

Every day, Emmy Award winning Digital Lifestyle Expert & TV host Mario Armstrong is bombarded with hundreds of pitches for apps, websites and gadgets hoping to get a shot at national television exposure. But you'd be surprised how many pitches are a complete mess - from grandiose press releases that read like a Russian novel to apps that are barely more than a twinkle in someone's eye.

If you want to have a snowball's chance in getting on TV, you need the whole package: a stellar product, the right pitch, the right timing and the right follow-up. This panel will examine what works -- and what doesn't -- from the perspective of the professionals that actually make it happen: a media personality, PR professional, TV producer & in-house communications director who has secured serious national TV coverage.

This panel will help demystify the process of getting on national TV -- so you can tell whether you're ready for prime-time, and if not, what it's going to take to get there.

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  1. What kinds of pitches get the attention of TV personalities and producers?
  2. What are PR best practices for pitching for national TV exposure?
  3. How do TV personalities, PR companies, and TV producers work together to create technology segments for television? What happens behind the scenes that takes a product or service from pitch to the TV?
  4. At what stage should entrepreneurs pursue national media and TV PR?
  5. What are the most common mistakes made by entrepreneurs looking for national media exposure?



Katherine Elsasser, Producer, Mario Armstrong Media

Meta Information:

  • Tags: television
  • Event: Interactive
  • Format: Panel
  • Track: Branding and Marketing
  • Track 2
  • Level: Intermediate
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