Reality Check: What it Takes to Get TV Exposure

Every day, Emmy Award winning Digital Lifestyle Expert & TV host Mario Armstrong is bombarded with hundreds of pitches for apps, websites and gadgets hoping to get a shot at national television exposure. But you'd be surprised how many pitches are a complete mess - from grandiose press releases that read like a Russian novel to apps that are barely more than a twinkle in someone's eye.

If you want to have a snowball's chance in getting on TV, you need the whole package: a stellar product, the right pitch, the right timing and the right follow-up. This panel will examine what works -- and what doesn't -- from the perspective of the professionals that actually make it happen: a media personality, PR professional, TV producer & in-house communications director who has secured serious national TV coverage.

This panel will help demystify the process of getting on national TV -- so you can tell whether you're ready for prime-time, and if not, what it's going to take to get there.