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Becoming a Social Cyborg

Social media was born from two disparate, but complimentary organisms – humanity and technology -- and we’ve have been struggling to find a balance between the two ever since. Pre-program your participation too much and you come off as a robotic douche. Try to maintain continuous real-time engagement and you get fried, fast. But, harness the power of both collectively, and you take your business to a whole new level. To master this skill, you need to evolve into a social cyborg, a better, stronger, faster version of yourself that is the perfect blend of automation and authenticity. In this session, we’ll tackle how to make that transformation. We’ll explore the hottest tools to use for social media content curation, aggregation, syndication and coordination and provide tips to improve the quality of your real-time engagement. Then, we’ll discuss how to seamlessly combine the two to transform you into a social cyborg who is armed and ready to take the world by storm.




Jennifer Kane, Principal, Kane Consulting

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