SXSW Interactive 2015

Don’t Stand So Close to Me: Engineering & Sales


Sales and engineering don’t usually mix--they “co-exist.” Typically they are on separate floors or sides of the room, depending on your working situation. They are the talkers and the techies of an organization that both need one thing to keep them focused, but have a different way of describing it. Sales sees revenue and engineering sees user-adoption. Getting it right on both sides is the ultimate goal. It is about growing sales without killing your engineering culture.

This panel session will draw on sales leaders from the world’s most engineering-focused companies to discuss lessons learned from making both cultures strong--apart. Learn how to work better together and what fundamental shifts are needed to maximize your company’s potential in the marketplace.

Additional Supporting Materials


  1. What drives salespeople and what drives engineers?
  2. Should I try to fit salespeople into an engineering culture, or is the the other way around?
  3. What are the physics of sales culture?
  4. What are some tips and tricks that I can take back to work immediately?
  5. What are some real-world examples of driving culture and/or change with both groups?


  • Chris Merritt, Head of Sales and Development, CloudFlare
  • Scott Doughman, VP Business Development- Global Brand Partnership, Yahoo
  • Armando Mann, VP Sales and Customer Success, RelateIQ
  • Mitch Spolan, EVP, Marketing Services, Chegg


Daniella Vallurupalli, Communications, CloudFlare

Meta Information:

  • Tags: engineering
  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Advanced

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