SXSW Interactive 2015
Smart Home: What’s Really Holding It Back
Smart Home has been touted as the “next big thing” for the past 50 years. Companies have promised homes filled with smart devices worthy of the Jetsons since, well, the show debuted in 1962, and even before with the 1957 RCA-Whirlpool Miracle Kitchen. So what’s the hold up? While smart devices – light bulbs, door locks, thermostats – are rapidly entering the market, today’s connected home remains gridlocked. It’s not the technology holding us back; it’s the expensive, closed business models that prevent the connected home from scaling up and reaching its full potential. Consumers don’t want a recipe for a limited ecosystem with costly, complicated installations and rigid service provider contracts. This panel of experts will discuss the evolution of home appliances and devices, the barriers and challenges preventing home automation from reaching its full potential and what’s needed to bring convenience, efficiency and security of Smart Home to the masses.
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Additional Supporting Materials
- What are the barriers and challenges preventing home automation from reaching its full potential?
- How has the connected home and smart devices evolved over time, and what have been the lessons learned?
- What are the security and privacy concerns tied to data sharing within your home, and what measures can be taken to address these concerns and build trust?
- What is the relationship and roles of companies, service providers, technologies and other smart home players when it comes to bringing a convenient, efficient and secure connected home to the masses?
- What does the future of smart home look like and how do we get there?
Allyson Chapa, Account Coordinator, INK